The fashion world is constantly evolving, with new trends emerging every year. Model rental for fashion events, such as runway shows, exhibitions and product presentations, is a common practice that enables brands and event organizers to easily adapt to these changes. In this article, we explore current trends in mannequin rental for fashion events in 2023, the importance of choosing mannequins suited to the event's theme, and the advantages of renting versus buying mannequins.

1. The most popular types of models in 2023

a. Realistic mannequins: Realistic mannequins, which faithfully imitate human features and proportions, are very popular in 2023. They enable customers to better visualize how clothes will fit their own bodies, and help create a more authentic atmosphere at fashion events.

b. Diversified mannequins : Diversity is at the heart of the fashion industry's concerns in 2023. Event organizers and brands are therefore looking to hire models representing a wide range of body types, skin tones and ages. This trend reflects the industry's growing commitment to promoting a more inclusive and realistic image of beauty.

c. Ecological mannequins : Sustainability is also a major concern in 2023. Mannequins made from recycled or biodegradable materials are becoming increasingly popular, as they enable brands and event organizers to reduce their carbon footprint while remaining at the forefront of trends.

2. Choose mannequins adapted to the theme of the event

It's essential to choose mannequins that match the theme and concept of the event to ensure a harmonious and captivating presentation. For example, if the event features minimalist, modern creations, it would be wise to choose mannequins with sleek, contemporary designs. For an event focusing on vintage fashion, mannequins with classic features and elegant poses would be more appropriate.

3. The advantages of renting models

a. Economy : Renting mannequins for a fashion event is often more economical than buying them. Renting reduces initial costs and avoids the expense of storing and maintaining mannequins.

b. Flexibility: Rental also offers greater flexibility, as it allows brands and event organizers to change mannequins according to trends.