Visual presentation is a key element in attracting customers' attention and creating a lasting impression. Whether you are a store owner looking to showcase your products in a window display or a professional photographer preparing a photo shoot, choosing the right mannequin is crucial to achieving the desired effect. In this article, we offer practical advice on how to choose the right mannequin based on size, body type, skin tone and style, while taking into account the marketing objective and current fashion trends.

1. Choose a mannequin according to size and morphology

• a. Size: The size of the mannequin should be proportionate to the display space and the garments on display. For example, if you have a limited space, choose a smaller mannequin or a torso rather than a life-size mannequin.
• b. Morphology: Mannequins are available in a variety of body types, from slimmer silhouettes to more voluptuous shapes. Choose a mannequin that reflects the body type of your target audience to show how clothing fits different shapes.

2. Select a model based on skin color and style

a. Skin Color: Mannequins are available in a range of skin colors, reflecting the diversity of customers. Choose a skin color that enhances the clothing and accessories displayed and matches your brand identity.

b. Style: Mannequins can have a variety of styles, from classic and elegant to modern and edgy. Select a mannequin whose style matches the mood and theme of your storefront or photo shoot.

3. Consider the marketing objective and fashion trends

• a. Marketing Objective: When choosing a mannequin, consider the marketing objective of your showcase or photo shoot. For example, if you want to promote a collection of clothes for active women, choose a model with dynamic and sporty poses.
• b. Fashion Trends: Stay up to date with fashion trends to choose a model that reflects the current tastes and preferences of your target audience. Check out fashion magazines, blogs and social networks for inspiration.

Conclusion

Choosing the right mannequin for your window display or photo shoot can have a significant impact on the visual appeal of your products and the perception of your brand. By taking into account the model's size, body type, skin tone and style, as well as the marketing objective and current fashion trends, you can create an attractive and memorable presentation that will capture the attention of your target audience and reinforce your brand image.